Lucie Veitch is a British DGA Director and Executive Producer living in LA.  She is represented by United Talent Agency.


Lucie has an unwavering passion for storytelling, with a unique ‘walk a day in their shoes’ approach to film making.  Lucie sees her storytelling as a way to ‘connect hearts’, that of the subject on screen and the viewer at home.  Informed by her years growing up in a small coastal town in the north of England, where her art professor father fed her wonder for all things music and film, from listening to Frank Zappa instead of the Backstreet Boys and watching movies by Peter Greenaway and Martin Scorsese alongside family classics by Steven Spielberg and Nancy Meyers.


Lucie has over 20 years of experience working in the television and music industry directing and producing high profile comedy, entertainment and music productions for networks spanning ABC, Fox, CBS, NBC as well as collaborations with record labels including Universal Island, RCA, Columbia and XL to name a few.   She has also worked closely and created content for many brands including Victoria’s Secret, TikTok, and Myspace where she created, directed and self-shot one of their first online series – ‘Dare Jessie J’ which launched the singer’s career back in 2010.


Having directed and produced in both the UK and US her work has spanned prolific productions like America’s Got Talent, Dancing with The Stars, Victoria’s Secret Fashion Show and The Masked Singer, as well as creating and producing  her own formats including ‘T4 Sunday Brunch’ for Channel 4.  Lucie has also worked across music festivals like Isle of Wight, Rockness, Bestival, Creamfields and V alongside directing music videos, and performances with some of the biggest artists in the world.


Most notably with icons such as Justin Bieber, Florence and The Machine, Jessie J, The Rolling Stones, The Killers, as well as guiding the journeys of revered personalities such as Simon Cowell, Terry Crews, Heidi Klum, Sofia Vergara, Ken Jeong, Nick Canon, Eric Andre, Johnny Knoxville amongst many more.


Lucie prides herself on her ability to push boundaries and create pioneering content from conception.  Her passion for storytelling and unyielding commitment to portraying both brands and individuals in their purest form have become her hallmark.


From inception of an idea to its realization on screen, Lucie seamlessly navigates the production process from start to finish.  Her innate talent and dedication have earned her the reputation of a director capable of creating forward thinking content, from preparation, shooting, through postproduction.


Producing Credits:


The Prank Panel (ABC)

The Masked Singer (Fox)

The Masked Dancer (Fox)

America’s Got Talent Extreme (NBC)

America’s Got Talent (NBC)

Victoria’s Secret Fashion Show (CBS)

Victoria’s Secret Swim (CBS)

Dancing With The Stars (ABC)

E! BAFTA Film Awards

The Only Way Is Essex

Radio 2 In Concert (Robbie Williams, Muse, Emilie Sande)

Isle of Wight Festival

Field Day Festival

V Festival

Meyden: The World’s Richest Horse Race (Jennifer Lopez)

BBC 6 Music Live

Come Dine With Me

Hotel GB

Extreme Make Over

Biggest Loser

Blue Go Mad in Ibiza

Directing Credits:


The Masked Dancer

Charming Liars – Noise Maker – Official Video

The Feeling – Dog House Sessions

House of Holland London Fashion Week Shows

Fat White Family – Field Day Multi Camera

Neneh Cherry – Field Day Multi Camera

Drenge – Field Day Multi Camera

Nicholas McDonald – Answerphone Official Video

The Feeling – Empty Restaurant – Official Video

The Holloways – Knock Me Down – Official Video

Chapel Club – Sleep Alone – Official Video

Codeine Velvet Club – Hollywood – Official Video

E4 Music

Field Day

Live in London – The Killers, Jessie J, Cheryl Cole

Dave’s One Night Stand – Ben Elton, Johnny Vegas, Dave Gorman, Tim Vine, Sarah Millican

Live In London Series (Justin Bieber, The Killers, Cheryl Cole, Jessie J)

Creator Credits:


T4 Sunday Brunch (CH4)

Dare Jessie J

Welcome to the Jungle