ABOUT

Lucie Veitch is a British DGA Director and Executive Producer living in LA. She is represented by United Talent Agency.

Lucie has an unwavering passion for storytelling, with a unique ‘walk a day in their shoes’ approach to film making. Lucie sees her storytelling as a way to ‘connect hearts’, that of the subject on screen and the viewer at home. Informed by her years growing up in a small coastal town in the north of England, where her art professor father fed her wonder for all things music and film, from listening to Frank Zappa instead of the Backstreet Boys and watching movies by Peter Greenaway and Martin Scorsese alongside family classics by Steven Spielberg and Nancy Meyers.

Lucie has over 20 years of experience working in the television and music industry directing and producing high profile comedy, entertainment and music productions for networks spanning ABC, Fox, CBS, NBC as well as collaborations with record labels including Universal Island, RCA, Columbia and XL to name a few. She has also worked closely and created content for many brands including Victoria’s Secret, TikTok, and Myspace where she created, directed and self-shot one of their first online series – ‘Dare Jessie J’ which launched the singer’s career back in 2010.

Having directed and produced in both the UK and US her work has spanned prolific productions like America’s Got Talent, Dancing with The Stars, Victoria’s Secret Fashion Show and The Masked Singer, as well as creating and producing her own formats including ‘T4 Sunday Brunch’ for Channel 4. Lucie has also worked across music festivals like Isle of Wight, Rockness, Bestival, Creamfields and V alongside directing music videos, and performances with some of the biggest artists in the world.

Most notably with icons such as Justin Bieber, Florence and The Machine, Jessie J, The Rolling Stones, The Killers, as well as guiding the journeys of revered personalities such as Simon Cowell, Terry Crews, Heidi Klum, Sofia Vergara, Ken Jeong, Nick Canon, Eric Andre, Johnny Knoxville amongst many more.

Lucie prides herself on her ability to push boundaries and create pioneering content from conception. Her passion for storytelling and unyielding commitment to portraying both brands and individuals in their purest form have become her hallmark.

From inception of an idea to its realization on screen, Lucie seamlessly navigates the production process from start to finish. Her innate talent and dedication have earned her the reputation of a director capable of creating forward thinking content, from preparation, shooting, through postproduction.